I work with sports rights holders - from grassroots to elite, teams to individual athletes - to move with purpose, clarity, and cultural relevance. Best described as a brand and marketing generalist with ruthless specialism in sport, my 15+ years of experience allows me to deliver a range of services from brand positioning and marketing strategy to personal branding, campaign development, and senior leadership support. I help sports organisations, particularly during high-pressure moments, such as tournament cycles, organisational change, or periods of in-house growth. I operate as a trusted partner and safe pair of hands: equally comfortable embedding within teams or leading work end-to-end to deliver clarity, pace, and impact.

ways we can work together:

• specialist consultant: providing senior expertise, strategic leadership, and guidance to elevate brand strategy, shape ideas, refine partnerships, and guide creative and marketing campaigns.

• impact player: joining your team with specific expertise from brief to delivery, acting as an extension of your organisation to drive momentum, alignment, and execution.

• bench: bolstering your core team while designing the right delivery model around your needs.

together, we’ll build clearer brands, stronger stories, and deeper connections - enabling more people to experience active joy through sport, and helping the world of sport move forward with confidence.

I work with sponsoring brands in sport to move with purpose, clarity, and cultural relevance across partnerships, campaigns, and moments of high visibility. Best described as a brand and marketing generalist with a ruthless specialism in sport, my 15+ years of experience enables me to support everything from brand positioning and partnership strategy to bespoke women’s sport strategies, campaign development, and senior leadership support. I help brands navigate high-pressure moments,  including major tournaments, sponsorship activations, organisational change, or periods of in-house growth, ensuring investment translates into meaningful connection, cultural credibility, and commercial return. I operate as a trusted partner and safe pair of hands, equally comfortable embedding within brand teams or leading work end-to-end to deliver clarity, pace, and impact.

ways we can work together:

• specialist consultant: providing senior expertise, strategic leadership, and guidance to sharpen brand and partnership strategy, shape ideas, refine sponsorship platforms, and guide creative and marketing campaigns

• impact player: joining your team with specific expertise from brief to delivery, acting as an extension of your organisation to drive momentum, alignment, and execution across your sport partnership(s)

• bench: bolstering your core team while designing the right delivery model around your needs

ensuring partnerships don’t just show up in sport, but truly belong there.

I support agencies by offering specialist expertise that sharpens strategy, strengthens ideas, and ensures campaigns truly resonate with sporting communities. Best described as a brand and marketing generalist with ruthless specialism in sport, my 15+ years of experience brings distinctive sports knowledge and creative leadership into teams, while benefiting from their extended capabilities to scale impact and deliver standout work, for my clients and theirs.

ways we can work together:

• specialist consultant: providing expertise, strategic leadership and guidance to elevate pitches, shape ideas and guide on strategy and creative campaigns

• impact player: provide specialist expertise, support on business development or take on a project from brief to delivery 

• bench: bolster the team as a core member

here to strengthen agency thinking while keeping delivery efficient and real.