services

I work across sport, brand and impact to help organisations connect more meaningfully with audiences, grow participation and deliver long-term value. From shaping brands and place experiences to activating sponsorships and supporting teams under pressure, my work sits at the intersection of strategy, creativity and delivery.

who I work with

rights holders
I support rights holders across brand, fans, grassroots and people, delivering strategic frameworks, compelling creative and authentic storytelling that strengthen connection, modernise engagement and drive revenue, including hands-on support at tournament time.

brands
I help brands activate sponsorships with creativity and cultural relevance, building campaigns that move beyond logos to create meaningful, lasting impact.

agencies
I partner with agencies as a flexible specialist, plugging in with brand strategy, creative support or on-demand expertise when extra firepower or senior momentum is needed.

A woman with a patterned headscarf and earrings, wearing a black oversized sports jersey, holding a cell phone with a honeycomb-patterned case, standing outdoors under a cloudy sky.

for rights holders

  • clear positioning, ambition and frameworks that guide decision-making.

    • brand and ambition roadmaps

    • strategic brand frameworks and architecture

    • audience personas and journey mapping

    • competitor and landscape analysis

    • tone of voice and messaging

  • specialist support for brands, properties and individuals in, or moving into, women’s sport.

    • bespoke brand, communications or launch strategy

    • ambassador and influencer mapping

  • creating meaningful moments and community through the physical space.

    • fan engagement / customer experience strategy

    • 365 stadium activation

    • hospitality and premium experiences

  • turning ideas into campaigns that land across sport communities.

    • campaign platforms and planning

    • campaign management and implementation

    • messaging and communications frameworks

  • building partnerships that make sense, and deliver.

    • affinity brand mapping

    • collaborative partnership strategy

    • sponsorship playbooks and roadmaps

  • helping you show up with clarity and consistency.

    • LinkedIn and/or Substack strategy and management

    • thought-leadership and branded content

    • consultancy or ongoing management

  • expert support or an extra pair of hands when it matters most, bolstering your team through: 

    • tournament cycles

    • high-pressure moments

    • organisational change or in-house growth

    • parental leave

  • live sessions (in-person or virtual)

    • project management 101

    • client servicing 101

    • sport marketing 101

    • brand in sport 101

    • LinkedIn for personal branding

    digital downloads (coming soon)

    • women’s sport storytelling 101

    • sport marketing 101

    • brand in sport 101

    • LinkedIn or Substack 101

for brands

  • clarifying ambition and ensuring brand and sponsorship strategy work together.

    • sponsorship and partnership mapping

    • partnership ambition roadmaps

    • partnership brand frameworks and hierarchy

    • audience personas and journey mapping

    • competitor and landscape analysis

  • helping brands enter women’s sport with purpose, permission and impact.

    • strategic guidance and support on where and how to show up

    • ambassador and influencer mapping

  • turning ideas into experiences that land across sports communities.

    • physical experience strategy and implementation across stadia and place

    • campaign platforms

    • campaign management and implementation

    • messaging and communications frameworks

  • helping brands communicate with clarity and consistency.

    • LinkedIn and/or Substack strategy and management

    • thought-leadership strategy and content

    • branded content consultancy or management

  • supporting the growth of your sports property portfolio.

    • sponsorship pitch development or consultancy

    • overnight pitch support

    • review and sense-checking

  • expert support or an extra pair of hands when it matters most, bolstering your team through: 

    • tournament cycles

    • high-pressure moments

    • organisational change or in-house growth

    • parental leave

  • live sessions (in-person or virtual)

    • project management 101

    • client servicing 101

    • sport marketing 101

    • brand in sport 101

    • LinkedIn for personal branding

    digital downloads (coming soon)

    • women’s sport storytelling 101

    • sport marketing 101

    • brand in sport 101

    • LinkedIn or Substack 101

for agencies

  • strengthening brand thinking across clients and propositions.

    • brand and ambition roadmaps

    • strategic brand frameworks

    • brand architecture

    • audience personas and journey mapping

    • competitor and landscape analysis

  • helping agencies and their clients enter women’s sport with credibility.

    • strategic guidance and support on permission and space to enter

    • ambassador and influencer mapping

  • designing meaningful experiences for fans and partners.

    • fan engagement strategy

    • hospitality, and premium experience conception and delivery

  • turning ideas into experiences that land across sports communities.

    • physical experience strategy and implementation across stadia and place

    • campaign platforms

    • campaign management and implementation

    • messaging and communications frameworks

  • business development.

    • pitch lead/consultancy

    • rfp responses

    • overnight pitch support

    • review and sense-checking 

    agency structure:

    • product, proposition, employer value proposition

    • brand service review and implementation

  • supporting partnership strategy and delivery.

    • affinity brand mapping

    • sponsorship and partnership strategy

    • collaborative strategy development

    • sponsorship playbooks and roadmaps

  • supporting agency leaders, talent and athletes.

    • LinkedIn and/or Substack strategy and management

    • thought-leadership strategy

    • personal and athlete brand development

  • expert support or an extra pair of hands when it matters most, bolstering your team through: 

    • tournament cycles

    • high-pressure moments

    • organisational change or in-house growth

    • parental leave

  • live sessions (in-person or virtual)

    • project management 101

    • client servicing 101

    • sport marketing 101

    • brand in sport 101

    • LinkedIn for personal branding

    digital downloads (coming soon)

    • women’s sport storytelling 101

    • sport marketing 101

    • brand in sport 101

    • LinkedIn or Substack 101

principles

A person wearing a denim jacket and hoodie looking out over a calm body of water with a cloudy sky.

02 STAY REAL

pact lives by three key personas, and we expect our partners to do the same: open, transparent, and never a dickhead.

Young man in athletic attire with a backpack, head bowed, and a girl with sunglasses and a bandana raising her fist in a crowd outdoors.

03 WE’RE ALL HUMAN

we show up with openness and respect, valuing progress over perfection. When we work with empathy, we make the strongest impact.

Black and white photo of a tree-lined road with tall trees on the side and their branches arching over the road, creating a canopy.

05 PLANT TREES YOU’LL NEVER SEE

climate change is here and the impact on our industry is worsening. pact is driven to be led by sustainable action and offsetting at all possible opportunity.

"you must know that when you walk into the room, it is different because YOU are there.” - Bozoma Saint John. Long game or short, I’m here to move the needle and make a lasting impact.

People sitting on a sports bench during a game, with sneakers and water bottles visible.

01 IMPACT PLAYER

knowledge is power, and knowledge enables creativity. I'm obsessed with the sport and creative industries and am committed to knowing you, your brand, business, person, to the deepest of levels.

A person with their hair in a bun, wearing a dark jacket, is holding a magazine up to their face against a brick wall.

04 BE HYPER-AWARE

above all else, we know the impact sport can have on every person. pact is driven to create active joy through purposeful branding, powerful storytelling, and community at the heart.

A person running on a beach at low tide, with rocky islands in the distance, black and white photograph.

06 CREATE ACTIVE JOY

  • Becca has been a great partner to The FA for over eight years. She always has the clients needs front of mind, challenges our thinking in the right way to drive innovation and drives strategic thinking to achieve results. A pleasure to work with.

    Dan Ferguson,
    Brand Lead England Football, The Football Association

  • Working with Becca is a real pleasure, she is experienced beyond her years and her passion for her works always shines through. During my time at Club Wembley as Head of Development we worked closely together, her ability to drive through the project combined with her superior brand expertise ensured success. She always had the vision and strategy in view whilst ensuring the detail was attended to, and with her strong client management skills she expertly guided and delivered on our brief.

    Ros Robinson
    Director, Brand Experience, McLaren Racing